#RareStripes: Tiger beer + WWF + Kenzo + Julienne Tan
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Info About This Video
| Name |
#RareStripes: Tiger beer + WWF + Kenzo + Julienne Tan |
| Video Uploader |
Video From tigerbeer |
| Upload Date |
This Video Uploaded At 20-07-2018 07:01:50 |
| Video Discription |
EVER THOUGHT ABOUT THE ANIMAL BEHIND THE ICON?
The fashion industry uses tigers and their stripes for aesthetic reasons. But for WWF and Tiger Beer, the tiger is more than a label on a bottle or a design on a garment. It's a living, roaming animal that's in perilous danger.
In 2018, Tiger Beer and WWF teamed up once again to create Rare Stripes, a unique collection of garments that connect you to the endangered animal behind the icon, encouraging people to consider the real animal behind the symbol.
To create the collection, Tiger Beer and WWF partnered with fashion house KENZO and emerging artists from Malaysia, Cambodia, Singapore and America. Each artist was given real tiger stories to bring to life using their own distinctive style.
To inspire the designs, KENZO creative directors Humberto Leon and Carol Lim, travelled with the artists to Mondulkiri, Cambodia. Here, they met with WWF rangers and immersed themselves in what was once the natural habitat of the tiger - before Cambodia’s tiger population was depleted.
We used mobile technology to connect the garments to real wild tigers. Inside each garment is a QR code, inspired by the individual tiger’s stripes. When the wearer scans the tag they are able to learn more about the real wild tiger behind the design.
All proceeds from the sales will go towards WWF's wild tiger conservation efforts. |
| Category |
Entertainment |
| Tags |
tiger | tiger beer | world wildlife fund for nature | wwf | tigers | art | street art | kenzo | rare stripes | meryl smith | esther goh | julienne tan | sean lean | poaching | humberto leon | carol lim |
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